Expansion

Matura Wine Intelligence arrives in Chile

Inevitably, when an undertaking becomes successful following the guidelines of its founders, the proven formula transcends frontiers. This is the case of Matura, an international firm that has proven to have excellent know-how in winemaking businesses in Mendoza (Argentina) expanding today in America, setting foot in another strong wine country: Chile.

Another big company is settling in the grape growing wine making Chilean industry. This time it is not a winery project but rather an initiative from the most important grape growing wine making consulting group in the wine industry: Matura Wine Intelligence. The consulting firm has produced some of the most successful wines, acclaimed by international critique.

Ramiro Marquesini comments: “Matura incorporates outstanding professionals of the world in every area of the vines and winery. From agronomical engineers and winemakers to experts in marketing and commercialization. The firm transfers specific know-how oriented to the commercial success of wines in highly competitive markets. World renowned winemakers as Alberto Antonini and Attilio Pagli, Chilean terroir expert Pedro Parra, specialists in technology and winery sizing like Mario Japaz, work with us”.

-Why Chile now?

-RM: “Actually, this decision was taken several years ago, but it had been postponed by different reasons. Chile has an outstanding commercial development with a clear exports profile. Without any doubt, this country has wines with great character and personality, in addition to an important platform for the development of international businesses. Our first clients in Chile are Concha y Toro, Viña Leyda, Viña Stampa, LF Edwards, and other big companies which we will soon make known”.

Ramiro Marquesini is a success facilitator with a great vision of the wine world. His experience begins in difficult years. In the year 2002 Argentina was immersed in a profound economic crisis. Very few gambled and played hard in this explosive context. Marquesini doubled the bet. He had gone to Italy to become the first Argentinean with a Master in Wine from the University of Florence. He rejected offers to manage wineries in France and Australia and he returned to Argentina with the challenge of establishing and managing the offices of Matura Wine Intelligence, firm in which he is partner with Italian winemaker Alberto Antonini.

He then commented to European journalists: “Beyond the economic crisis of 2001, I perceive a tremendous economic force of Argentina as an emerging grape growing winemaking region, which without a doubt will represent enormous opportunities”

At present, the reality of Matura in Argentina is very powerful. The firm represents the strongest consulting group specialized in the wine industry of Latin America, advising more than 40 wineries in Argentina and Chile. Some of the wines produced by the wineries Matura advises are considered among the top 100 in the world.

Since 2003 Matura shows resounding international commercial success, having managed over 30 million dollars in winemaking investments in Argentina. Now, Matura Group decides to establish offices in Chile, where they will surely re edit the success in which the company bases its international prestige.

Contacts:

Ramiro Marquesini

General Manager

Matura Latin America

Emilio Civit 40 - 8°?Mendoza - Argentina (5500)

Cel: (261) 156 001787?

Tel/fax: (+54 261) 429 4829?

Visit us on www.matura.net

02 de julio de 2009

Training
Diageo Chile sponsors a program to train waiters and waitresses

This initiative, which comes from Diageo – one of the most important multinationals in the elaboration and distribution of alcoholic drinks – will take place in Santiago de Chile. It aims at unemployed young people with limited economic resources, who are trained for free in order to place them in the job market and prepare them for a profession linked to the field of gastronomy

In the year 2007, 17 youths were trained, who are already working in bars, hotels and pubs.

"We take care of finding places for our graduates to practice, and we also work with them. This year 30 people have already registered for the training program. We are focused on professionalizing the Bartender Career so that our graduates have an extra tool to acquire work proficiency in the tourism and entertainment industry. The challenge for the coming years is to get younger people to participate in this initiative, and that it be considered a social program supported by the state,” says Chistophe Beau, commercial manager of Diageo Chile.

The training program, which starts on July 14 and lasts 4 months, enables students to study English and learn about cocktails preparation and serving, customer service and conflict handling, hygiene and food manipulation; and they are specially instructed in the responsible intake of alcohol.

Unlike last year, INCAP Training has prepared a curricular mesh so that students can take courses on enology, drinks preparation and presentation, and techniques on how to handle bottles in a bar. Another difference with respect to last year is that the exigency level in English was raised. The requisites to have access to this training program include: being an unemployed young adult with limited economic resources and have the fourth secondary school year completed.

"This initiative give students the opportunity to improve their quality of life and have better opportunities in the job market,” says Hernán Larraín, commercial manager of INACAP Training.


INACAP, the Technological University of Chile, is a well-known Technical Training Organism (OTEC) that uses the benefits offered by the Chilean State to promote formation programs, with funds that come from 1% deductible from company taxes.

The Chilean Republic has become a main protagonist in the generation of social changes. This is achieved through encouraging the development and acquisition of new knowledge, in order to improve the quality of life.


REB

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Preparations for Christmas.

Santiago of Chile prepares itself to receive the Christmas.

While hurried wayfarers travel the Plaza of Weapon, a group of workers raised in nets, prepare a gigantic tree.

It will be finished in a few days more and be be almost so high as the centenary Cathedral, Satiago's former relic.

Buenos Aires, wine and tango (1).

Almost a hundred of Argentine warehouses will expose your products in the biggest Fair of Wine of Latin America.

This event - Wines and Warehouses 2006 - removes to end for the sixth year in a row. It will be realized in the Fairground Land of La Rural, in Buenos Aires, between the 14th to September 16.

This meeting of the industry of the wine incites the interest not only of the consuming public, but specially of merchants and distributors, places and foreigners who have opportunity to analyze in an alone place the variety of Argentine wines, produced both by big companies and by the warehouses called "boutique".

In the last years the Argentina realized a deep review of your position on the international market of wines and, thanks to the joint effort of the local butlers, the positioning of the mark is fortifying country in the different markets. Provided that your wines expire with all the requirements of quality and being relied on, likewise, by two varietales celebrated, the malbec and the torrontés, the Argentina marks a difference and manages to differ from other countries producers.

Wines and Warehouses 2006 foresees the accomplishment of business Rounds, where the local producers will be able to make concrete economic agreements with buyers of the whole world.

Exhibitors' list:

Alta Vista - Bodegas La Riojana Coop.- Aristides - Lariviere Iturbe - Atilio Avena - Lavaque - Babco - Los Haroldos - Balbo Luigi Bosca - Barale Biurrun - Luis Segundo Correa - Bgas. Kaufman - Lurton - Bodega Altus - Morsella - Bodega NQN - Navarro Correas - Bodegas Borbore - Nesman - Bodegas La Guarda - Norton - Bodegas Lopez - Pcia. de San Juan - Bodegas Mayol - Porvenir de los Andes - Cavas de Santos - PR Argentina - Chacras del Sol - Putruele Hnos. - Chandon - R. J Viñedos - Clos de los Siete - Revista Club del Vino - Club del Vino - Dante Robino - Roca - Crotta - Ruca Malen - Del Fin del Mundo - Saenz Briones - Domingo Hnos - Sua - Don Cristobal - Telteca Winery - EAS - Tempus Alba - EAV - Terrazas de los Andes - El Rosal - Tittareli - Eral Bravo - Toso - Familia Nofal - Trapiche - Fantelli - Trivento - Fecovita - Valentin Bianchi - Finca el Retiro - Viña El Cerno - Finca Flichman - Viñas del Baron - Finca Las Moras - Viñas del Golf - Fincas Andinas - Vinecol - Flia. Schroeder - Wine 5 - Flia. Zuccardi - Xumek - Freixenet - Honda - Guime - YPF - Humberto Canale

Report of the Argentina

Is this an overview report on the export situation of the Argentine vitiviniculture within the First Semester of 2006. This report tracks and reflects the performance of the main variables of Argentine vitiviniculture in foreign markets.

This works is elaborated per Caucacia Wine Thinking a company focused and devoted exclusively to provide information services to the wine industry, mainly in what respects to foreign markets.

At present, the leading wineries in Argentina, as well as the main industry-related organizations (Bodegas de Argentina AC, Wines of Argentina) make use this services.

See the report in english

An Argentine glacier moves back
There is in danger the productive region that Argentina and Chile share

A glacier of Argentina, the Upsala, in the southern province of Santa Cruz, moved back almost 13,5 kilometres between 1928 and last year, according to analysis of organizations that study the environment. In 20 years there would be serious problems for the production.

For graficar the process of deterioration of the mass of ice, a photo took from the same place of the one that was taken an image of the glacier in 1928. To simple sight is observed that most of the ice already is not.

The scientists who study the phenomenon of the melting it attribute to the increase of the temperature average of the planet, due to the use of fossil fuels as the petrol and other derivatives of the petrol.

The organizations environmentalists claim Argentina and Chile that political decisions take, since the melting does not affect only the Upsala, but all the big glaciers of the south of the continent.

Also they demand that countries like The United States and Russia, they sign and put into practice Kyoto's Protocol, which almost 120 countries resolved in 1997 to reduce the emission of the gases that raise the temperature of the planet.

These organizations that study the environment demonstrated besides the fact that in some zones of the mountain chain of the Andes, in the frontier zone between Chile and Argentina, also the volume of the glaciers is diminishing.

According to experts of the United Nations, if measurements are not taken to reduce the global warming, the glaciers will disappear in 20 years, which will provoke big problems for the productive activities.

Source: Simbolo. Net (# 52) Buenos Aires - Argentina

New Board of Directors for Colchagua's Wineries (Chile) and your Route of the Wine

The Association of Colchagua's Vineyards and your Route of the Wine, chose new board of directors integrated by Jose Miguel Viu,Viu Manent Vineyards, Fanor Velasco, Emiliana Vineyards, Andres Turner, Montes Vineyards y Miguel Angel Gonzalez, Estampa Vineyards. In turn it took up office as president of the board of directors Mario Pablo Silva S., Casa Silva Vineyards, who already had occupied the same cargo between the year 2000 and 2003.

The act of possession of the new charges was realized in the restaurant of Casa Silva Vineyards, where the manager - Tomas Wilkins - delivered a platelet in honoring to the pass presidents, receiving the distinction the gentleman Jose Miguel Viu.

The new president, Mario Pablo Silva S., proved to be very optimistic, emphasizing that "our challenge today is even major that before, we are in the showcase of the world. We feel proud in being pioneers in Chile in promoting a denomination of origin, know that our major secret is the diversity and quality of our wines, and the union of our people, in each of the corners from the valley, of mountain chain to sea, and trust that the pride of being Colchaguinos will continue being the engine that will stimulate our project".